Ozan Vural 1: İçerik, teklifin sunuş şekli, teklifin kendisinden daha etkilidir. 2: Müşteri sadakatini devam ettirmenin yolu içerikten geçer, sadece tekliften değil. 3: İçeriğin kendisi olmak, içeriğin etrafını sarmaktan çok daha önemlidir. 4: Bir basın bülteni asla sadece “basın” bülteni değildir. O içerik basın tarafından yayınlanmasa bile mutlaka markanın mecrasında öne çıkacak şekilde yer almalıdır. Türkiye’de basın web sitelerine erişim, [...]
Twitter introducied two new activity-centric features this week makes users to see all the activiy about themselves. This makes the user generated content easy to follow. These two changes, merely designed to help users more easily discover what’s happening on Twitter in relation to them, are reflected in two new tabs on Twitter.com: “@Ovural (your name) and “Activity.” The @username [...]
Turkish Airlines will be the first carrier to offer live, inflight television on Trans-Atlantic flights. Turkish Airlines will also become among first European carriers by introducing wifi internet access to it’s passengers. Turkish Airlines will debut Live TV and connectivity via seatback portal, a first for commercial intercontinental flights. This is made possible through the use of the PLANET IFE [...]
The new Facebook, the new timeline and the new social media. Everything in Fecbook starts from content and much of the time it also ends there as well. The real life is a real mirror of the social media. Think about the people of success you see in bussiness life. They have a common sense. They are consistent. That is [...]
Turkey still continues imposing bans to the websites. A court of Ankara has issued an order denying access to the file-sharing websites Rapidshare (a Swiss-owned one click hosting pay- and free-service (with certain restrictions and limitations) website that operates from Switzerland and is financed by the subscriptions of paying users.) and FileServe. Both websites are very popular among Turkish internet [...]
Today I received an e-mail from Blizzard (I suspended my account for about 5 mnths ago) with a free game play offer. With the arrival of the new Catacyslm era, this a smart promotional marketing strategy and I liked it. Here is the e-mail and the new features of the Catacyslm: ———————————————————————————— Blizzard, The world-shattering rage of Deathwing has been [...]
Marketing Türkiye Ocak 2011 sayısında Türkiye’de markalı içeriğin gelişmesi ve Doğan Gazetecilik Dijital Medya olarak yaptığımız içerik destekli sponsorluk modelleri hakkında bir yazım yayınlandı.
I am not going to write a poem about my marriage. I just want to see things in logic, even in love. As a term, marriage is a social union or legal contract between people that creates kinship. It is an institution in which interpersonal relationships, usually intimate and sexual, are acknowledged in a variety of ways, depending on the [...]
