Yeni IBM araştırmasına göre orta ölçekli şirketlerin pazarlama direktörleri sosyal medya kanallarını kullanarak giderek güçlenen tüketicilerin markalar üzerindeki etkileriyle başa çıkmaya hazırlıklı değiller. Pazarlama direktörleri, müşteriler ile marka arasında etkili bir bağ kurmayı en fazla endişe duydukları konu olarak görmelerine rağmen, yüzde 72′si bu bağı nasıl oluşturacaklarını bilmiyor. Öte yandan 2016’ya kadar mobil ticaretin 31 milyar dolara ulaşacağını öngörülürken, IBM [...]
Twitter bugün 2400 reklamvereni, 100 milyondan fazla aktif üyesi, 50 milyondan fazla günde toplam 250 milyon tweet atan üyesi ve ortalama 8 milyar dolarlık değeri ile dışarıdan çok parlak bir görünüm çizse de içeride işler farklı gidiyor. Bugün Bussiness Insider’da çıkan bir makaleye göre bir Twitter çalışanın itirafları, belki de bugün büyümek isteyen birçok işletmenin insan kaynaklarını politikasına ders olabilecek [...]
New research from Nielsen suggests that, while some individual websites perform very well at reaching an ad campaign’s intended audience, nearly all campaigns are delivered to consumers who are not valued by the brand advertiser. In a recent study, Nielsen measured a campaign for a beauty care brand that was hoping to improve its image among younger women. The advertiser [...]
Brand Finance Türkiye Direktörü Muhterem İlgüner, yaptıkları 5 yıllık araştırmaya bağlı olarak Türkiye’nin verdiği cari açığın gerekçelerini açıkladı. Türkiye dahil 20 ülkede faaliyet gösteren ve geçtiğimiz günlerde “Türkiye’nin En Değerli Markaları” listesini açıklayan marka değerlendirme kuruluşu BRAND FINANCE’in Türkiye Direktörü Muhterem İlgüner, son 5 yıllık araştırmanın analizini ve Türkiye’nin küresel ölçekteki rekabetini değerlendirdi. Ayrıca, Brand Finance Forum’un 24 Kasım 2011 [...]
comScore, Inc, a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable [...]
Seeking to transform the energy efficiency of global data centers, Facebook today launched the Open Compute Project, an initiative to share the custom-engineered technology in its first dedicated data center in Prineville, Oregon. This advanced technology delivered a 38 percent increase in energy efficiency at 24 percent lower cost for Facebook, and the specifications and best practices behind those gains [...]
Today I received an e-mail from Blizzard (I suspended my account for about 5 mnths ago) with a free game play offer. With the arrival of the new Catacyslm era, this a smart promotional marketing strategy and I liked it. Here is the e-mail and the new features of the Catacyslm: ———————————————————————————— Blizzard, The world-shattering rage of Deathwing has been [...]
Facebook Receives $1 Billion from Goldman Sachs Overseas Offering; Digital Sky Technologies and Goldman Sachs Also Recently Made $500 Million Direct Investment Investment Values Facebook at $50 Billion Facebook yesterday announced it has raised U.S.$1.5 billion at a valuation of approximately $50 billion. The transaction consisted of two parts. Today, Goldman Sachs completed an oversubscribed offering to its non-U.S. clients [...]
Here is the press release by Polaroid company. Last year at CES we had a huge announcement with our partnership with Lady Gaga as our creative director. This year, we promise its going to be really something as we will finally be starting to let everyone see what we have been up to all year. We couldn’t be more excited [...]
On February 16, 2010, Google CEO Eric Schmidt spoke at the Mobile World Congress on the pace at which “ mobile web adoption is growing 8X faster than the equivalent point 10 yrs ago for the desktop; that smart phone sales are projected to outperform global PC sales within 3 years and half of new internet connections are from mobile [...]
