Category: Content Marketing
Time to have friends not fans: The new Facebook
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The new Facebook, the new timeline and the new social media. Everything in Fecbook starts from content and much of the time it also ends there as well. The real life is a real mirror of the social media. Think about the people of success you see in bussiness life. They have a common sense. They are consistent. That is [...]

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Leading newspaper web sites on Europe 2011
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comScore, Inc, a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable [...]

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Icerik pazarlamasi annelere ulasmak icin anahtar faktor
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Annelere herhangi birşeyi kolayca kabul ettirmenin zor olduğunu herkes bilir. Bununla beraber gelişen dünyada, anneleri etkileyen ve güven duydukları kaynaklardan birinin ve hatta en çok güçlenenin online sosyal içerik pazarlaması (social content marketing) olduğunu görmek, konuya iletişimci gözüyle bakanlar için gerçekten sevindirici. Geçtiğimiz günlerde sonuçları yayınlanan bir araştırmanın da bizlere gösterdiği, annelerin özellikle televizyon ve radyoya oranla, sosyal içerikten daha [...]

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Bir inovasyon var konferansi 2011 de neler konusuldu?
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Geçtiğimiz hafta içerisinde gerçekleştirilen Bir İnovasyon Var konferansının ardından bazı izlenimlerimi paylaşmak istiyorum. Geleceğin ekonomi dünyasının en önemli ayağı olan inovasyonun konu olduğu panelde, son 15-20 yılda Türkiye’de kendi başarı hikayelerini yazan inovatif isimlerden işin püf noktalarını dinledik. Açılış konuşmasını BTK Başkanı Tayfun Acarer’in yaptı ve özellikle, ülkelerin iş dünyasındaki stratejilerinin son 15-20 yılda çok değiştiğini söyledi. Bilgi ve iletişim [...]

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Luxury Brand’s Digital Media Relationships
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Recently luxury brand Boucheron deployed augmented reality on its website to let customers virtually try on glasses, rings, and watches both online and in-store. The 153-year-old jeweler’s result? It increased its web traffic by 50%, according to the High Low blog. Watchmaker Tissot is another luxury brand that embraced AR, it also said. It set up an AR display outside [...]

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Rapidshare and Fileserve websites blocked in Turkey

Turkey still continues imposing bans to the websites. A court of Ankara has issued an order denying access to the file-sharing websites Rapidshare (a Swiss-owned one click hosting pay- and free-service (with certain restrictions and limitations) website that operates from Switzerland and is financed by the subscriptions of paying users.) and FileServe. Both websites are very popular among Turkish internet [...]

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Thousands of Turks protest the government’s internet censorship
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By Ayla Albayrak- WSJ Thousands of Turks gathered in some 40 cities and towns around the country on Sunday, to join marches organized on Facebook against state Internet censorship. The trigger for the protests was a decision by Turkey’s Internet regulator, the Information and Communication Technologies Authority, or BTK, to introduce a selection of filters that Turkish Internet users would [...]

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Firsat sitelerinde kagit kupon donemi bitiyor mu?
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Fırsat sitelerinde artık kupon dönemi sona erecek gibi gözüküyor. Bunun ilk örneği SCVNGR ilk elektronik günlük fırsat ödeme sistemi için Amerikan Express ve Levi’s ile anlaşması olarak kabul edilebilir. Daha önceden bir yurtdışında Groupon veya LivingSocial gibi sitelerden fırsat satın aldıysanız, Türkiye’de ise sehirfirsati.com, grupanya.com, grupfoni.com, markapon.com hatta markafoni.com city gibi sitelerin hizmetlerini muhtemelen kuponunuzun karşılığını almak için izlediğiniz adımlara [...]

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Milliyet & Vatan Newspapers and websites sold to DK Gazetecilik
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When I was in Cologne/Germany last week,  I’ve been informed via e-mail from Hanzade Dogan Boyner who mentioned about the agreement represents Milliyet & Vatan newspapers and their websites (which is important for me) has been sold to another group. This week there has been many information revealed on the subject and here they are. Milliyet and Vatan daily newspapers [...]

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eBay acquired the biggest Turkish e-commerce website GittiGidiyor.com
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eBay is announcing the acquisition of Turkish auction marketplace GittiGidiyor. The deal follows eBay’s acquisition of a minority stake in the company in 2007. With the new investment, eBay now owns approximately 93% of the outstanding shares of GittiGidiyor. Terms of the deal were not disclosed. Launched in, 2001, GittiGidiyor has more than 6.4 million registered users. GittoGidyor is essentially [...]

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