The New York Times Company announced it’s 2011 second quarter results fot digital.

Digital businesses include NYTimes.com, About.com, Boston.com, other Company Web sites and related digital products. In the second quarter, total digital advertising revenues rose 2.6 percent to $84.6 million from $82.4 million. Digital advertising revenues at the News Media Group increased 15.5 percent to $58.2 million from $50.4 million mainly due to strong growth in national display advertising. Digital advertising revenues as a percentage of total Company advertising revenues were 28.0 percent for the second quarter of 2011 compared with 26.2 percent in the second quarter of 2010.

In the first half of 2011, the Company’s total digital advertising revenues increased 3.5 percent to $168.2 million from $162.4 million. Digital advertising revenues at the News Media Group increased 15.2 percent to $112.1 million from $97.3 million. Digital advertising revenues as a percentage of total Company advertising revenues were 28.0 percent for the first half of 2011 compared with 25.9 percent in the first half of 2010.

The Times introduced digital subscription packages on NYTimes.com and across other digital platforms in Canada in mid-March and globally at the beginning of the second quarter. Paid digital subscribers to the digital subscription packages totaled approximately 224,000 as of the end of the second quarter. In addition, paid digital subscribers to e-readers and replica editions totaled approximately 57,000, for a total paid digital subscribers of 281,000 as of the end of the second quarter.

In addition to these paid digital subscribers, as of the end of the second quarter of 2011, The Times had approximately 100,000 highly engaged users sponsored by Ford Motor Company’s luxury brand, Lincoln, who have free access to NYTimes.com and smartphone apps until the end of the year, and approximately 756,000 home-delivery subscribers with linked digital accounts, who receive free digital access.

In total, The Times had paid and sponsored relationships with over 1 million digital users as of the end of the second quarter of 2011.