Turkish tourism information and city life website www.istanbul.com and Expedia Affiliate Network have today announced a partnership that will see Expedia’s flight, hotel, car hire and destination activities available for booking through a white label portal at www.istanbul.com.

The white label site will be available in both Turkish and English languages and will enable site visitors to book flights, hotel accommodation, car hire and destination activities within Istanbul, as well as other Turkish and global destinations.

Expedia’s global hotel product offering currently exceeds 100,000 and its destination activities encompass everything from theme park entry, show tickets, tours and excursions. In Turkey, in particular, customers will be able to book excursions such as a photography tour of Istanbul, an Ottoman relics tour and a day trip to Bursa, the birthplace of modern Turkish culture.

Koksal Abdurrahmanoglu, founder of www.istanbul.com, comments “Istanbul.com is the most popular site focused on city life in Istanbul. It is a content rich interactive portal that serves visitors to the city and wider Turkish destinations with in-depth information about where to go, what to do and see. It was a natural progression for our business to develop a white label partnership with a travel provider. The breadth of the Expedia offering, including its extensive range of flight and hotel product, both within Turkey and the wider global market was key in securing the partnership. With Expedia, we will be offering exceptional travel options to our visitors and increase the destination value and tourism income of Istanbul.”

Cameron Jones, Director Business Development EMEA, EAN, comments, “We are seeing the popularity of holidays to Turkey growing as travellers search for destinations where their money goes further and so we are pleased to have developed this partnership with Istanbul.com. The audience of the site have expressed an interest in travelling just by visiting the site, so by integrating the booking function into the home page it makes it quick and easy for them to book their travel needs through the fast and flexible Expedia booking engine.”

Expedia Affiliate Network (EAN) is part of the Expedia Inc. group, the leading online travel company in the world. Since launching in 1996, the company’s Expedia.com brand has grown to become the world’s single most popular online travel booking site, generating more leisure travel bookings than any other travel agency – online or offline.

EAN works with more than 10,000 private label partners globally, among them many pre-eminent airlines, hoteliers, rail companies, destination marketing organizations, portals and market-leading online travel agencies. EAN’s distribution platform allows these partners to offer their website users access to Expedia’s highly competitive travel products, including hotels, dynamic packages, car hire, flights, insurance and destination services, and benefit from unrivalled supply quality, and leading merchandising tools. Further information about EAN can be found at www.ean.com. Expedia and Expedia Affiliate Network are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.