We all know about Wikileaks for sure.

Many kind of comments have been made after their last release of documents. We can not call them a content made of copywriters, editor and etc. because they are official documents between embassies.

Wikileaks began on Sunday November 28th publishing 251,287 leaked United States embassy cables, the largest set of confidential documents ever to be released into the public domain. The documents will give people around the world an unprecedented insight into US Government foreign activities.

By the way, branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality.

I will cut it short.

What if these documents have been serviced to Wikileaks by another countries, another powers that we can’t imagine at the moment. What if this leak leads to an aim that we can’t imagine right now.

If so, these released official documents are become branded content.

Branded content of a secret x, aimed for secret y.

It is like a viral campaign which the company has never showed itself.

Think all the possibilites.

Branded content is everywhere and social media makes it’s marketing for free.

PS: Whatever they are, I am totally happy that a huge amount of documents, content are free now. Thank you Wikileaks, for whom you serve for, or not.

Ozan Vural