As well known, contexual advertising is some kind of higly targeted advertising on the web. The ads chosen by the advertiser and served by automated systems based on the content displayed to the user. This is simple logic with complex background.

But sometimes it is not.

Natural -let’s say organic contexual advertising- results are eveywhere on the web and they seem perfect with just by luck.

On the left, you see a health media company banner ad by www.realage.com.tr on a sports website (www.fanatik.com.tr) mentioning about Online Prostate Cancer Screening and Risk Assessment.

With a piece of good luck, the internet editor just updated a sports article about completely different topic but the picture shows as the same feeling as the banner does. The old man (Fenerbahçe SK former coach Luis Aragones) seems like having problems with his prostate.

Another example is from a news website www.milliyet.com.tr and one of their article about Benedict Garrett, a 30 year old sex education teacher who moonlights as, well, a porn star.

With a piece of good luck the random banner is a condom advertisement.

Isn’t it the perfect match?

These examples are beyond the technology and segmentation, they’re just the miracles of content and internet.

Enjoy when you see one.